Sponsorship
The promotion activities of the ASA Group are part of a clearly defined strategy focused on strengthening existing and introducing new products and services. Opting for products which, when promoted, identify their respective brands, the ASA Group strengthens the value and transparency of its brands even further, thus nurturing the important ties that brands build between retailers and buyers. In fact, it is this unique product experience, as well as a developed relationship with the buyers, that are the key to success and survival on the market.
With respect to modern European trends, a business needs to have certain attributes so as to be able to establish a strong market position with the end consumers. These are authenticity, product efficiency, design, transparency, social responsibility and accessibility. In its business activities, the ASA Group strives to achieve these attributes, and takes as one of its strategic goals the securing of socially responsible business operations aimed at benefiting local society as a whole.
Since its inception, the Group has invested in and supported humanitarian projects, as well as sports and cultural activities. Moreover, we have established partnership agreements with Dino Merlin and Hari Varešanović, as a way of appealing to the tastes of the general music audience in Bosnia and Herzegovina and elsewhere.
